Gary Vee’s Top Social Media Tips For Realtors
I’m hoping you have heard of Gary Vaynerchuk. He has built a massive six-figure empire by sharing business and marketing advice, especially for realtors and social media. When Gary Vee speaks, we listen!
Today, I’m going to highlight some of the best that Gary Vee says about real estate social media marketing.
BECOME YOUR COMMUNITY EXPERT
Nobody knows their community better than a realtor. So share your knowledge on your social media platforms!
“If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I’m selling homes in Millburn, NJ, I’m putting out a daily piece of content featuring the the school, then I’m interviewing the individual teachers. I’m reviewing every single local shop: The wine store, the sandwich shop. I’m interviewing people who have lived in the neighborhood for 50 years. I’m putting out content to make you romantic about the area.” Gary Vee
Start highlighting your community! Make buyers fall in love with it! Position yourself as the go-to expert!
Focus on “What can I do for you?” instead of “Buy my stuff!”
If your social media content is devoted to “Check out my latest listing!”, then you are failing at social media. Focus on content that inspires and reaches your audience. Your social media feeds shouldn’t be full of your latest listings. Instead, share blog posts with tips on the home buying process and local happenings. When you connect with people on a personal level, you’ll start meaningful conversations and build relationships that will last.
BLOG. BLOG. BLOG.
There is no faster way to get your audience’s attention and generate traffic to your website then blogging! Every realtor should have a blog! And that blog should be stocked full of original, local content. Information your audience wants to know! Take a look at this short video to hear Gary’s take on this and what he recommends.
COMMIT TO YOUR SOCIAL MEDIA
More than anything, you have to commit to your social media.
Gary recently gave this as his number one tip for real estate agents during an interview with Inman.
What it comes down to is this…
YOU HAVE TO TAKE SOCIAL MEDIA SERIOUSLY IN ORDER TO SUCCEED AT IT.
Gary always encourages entrepreneurs to go all-in when they start on a new social platform and the same is absolutely true for real estate. Don’t think of it as a challenge. Don’t think of it as a nuisance.
There you have it. Some of the best advice from the best in the business.
You can tweet #AskGaryVee for more advice and watch his show on Youtube.
Giving and sharing is what social media is about!
Now, go out there and share with the world!
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Until next time,