The 5 Social Media Do’s & Don’ts for Real Estate


 According to The National Association of Realtors, 92% of buyers use the Internet to look for a house. Social Media is crucial in the real estate world. Having a strong social media presence helps prospective clients find you and get to know you before even meeting. It’s not only important to have a strong presence in the social media world but the right presence. Creating and maintaining social media takes persistence and patience. Don’t get lost!



Social Media revolves around relationships and being social. Always keep your audience in the forefront of your of everything you do. Always respond to comments and join in on the conversation! No one wants to feel like they are talking to a wall! Keep up with those that engage. This shows that you are personable, knowledgeable and that you care about your audience, which is important for a realtor!

Be Consistent

Nothing turns potential clients off faster than a  dead or very ill social media profile. Consistency is key! Posting every few days or even worse, every few weeks, shows potential clients that you are not serious about your business! You can’t expect to gain followers if you don’t bother to keep your account consistently updated. You can’t expect potential clients to revisit your site and keep following you if you haven’t posted anything new in a month. Consistency is key!

Be a Person

Potential clients want to see who you are! Posting a picture of your kids at the zoo or the sunset from your amazing beach vacation, is not only visually appealing to the eye, but lets potential clients get a better sense of who you are. Which begins a relationship. Which leads to a phone call! Hello, new client!

Have Variety

Posting listings over and over again is not only annoying, but shows you don’t care about your audience, just yourself and your business. You’re not making a relationship by doing that. Keep variety in your posting schedule. Post a mix of business, knowledge, inspiring words, beautiful graphics and a few personal photos to keep your account active and attractive.

Share Your Knowledge

Part of marketing yourself is showing off your knowledge. Giving tips, tricks, advice and sharing your knowledge is the best way to show potential clients you know what you are talking about! You are an expert that they can rely on in this important decision. Make sure they know that! Don’t be afraid to write and post articles and blog posts about your neighborhood, the market, etc. People want to trust that you know your stuff!

Social Media can be daunting! But, it doesn’t have to be. Having a plan, engaging and being consistent  can do wonders for your real estate business! Building and sharing the relationship is key to a successful real estate business.

Speaking of sharing…did you enjoy today’s post? Feel free to share it with the world!


Until next time!



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